If you want to improve your website ranking in Google search then you need think search engine optimization (SEO). When your website has the correct SEO components in place, Google will notice your website and place it in its search rankings. This will then drive direct organic and unpaid traffic to your website.
Here are 5 SEO strategies to improve your website rankings in Google.
1. Good Website Structure
How your website is arranged and whether or not your audience can find what they want on your page is critical for good SEO. It's important to have a good website structure if you want good website rankings. Keep your layout simple, have easy navigation and ensure that it doesn't take to long to load. If your website doesn't load fast, people will lose patience and leave.
2. Use Social Media
Don't ignore social media if you want to improve your website ranking in Google search. When people view and share your content on social media it registers with Google and the other search engines. Use the social media sites that your audience uses and share relevant content on a regular basis.
3. Website Content
Make sure the you have a wide range of different types of content to get your website ranked by Google. Posts, articles, memes, images, and graphics are all content. Search engines like Google reward websites that publish fresh and informative content on a regular basis. But always remember quality over quantity.
4. Know Your Keywords
Some people think that the way to improve your website rankings in Google is to use more keywords on your website. These are the words or phrases that somebody will type into Google when searching for something. But if you over use keywords on your webpage, it will have the opposite effect because Google will consider it too difficult to read by a human - rather than a search bot. Use keywords within the first paragraph of your content, the title, subheadings and headings. Not in every other sentence!
5. Website Technology
Make sure your website can be read on a mobile device. If your website isn't mobile friendly, Google is not going to keep listing it. If you sell products on your website, ask your website host about installing a secure HTTPS with an SSL certificate. Google ranks secure sites higher in its rankings. Also, create a site map so that Google can easily crawl and index your website.
Search engine optimization (SEO) can be a little complicated to understand. But if you're an online business owner you can't ignore it. Just go through the list above and improve one thing at a time. You'll soon you'll see a difference in your traffic.
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